2023 Brand Refresh

Angel Soft

Angel Soft’s first major rebrand gave us a fun opportunity to build a gorgeous but adorable world of boss baby angels, a factory in the clouds, and plush TP as far as the eye can see. Otto’s my favorite (don’t tell the others).

Creatives: Sam Isenstein, Julian Castillo, Ivy Phan

 Executive Producer: Sam Alvarado

Director: Todd Mueller — Psyop